When you watch Donald Trump on TV, you can tell he has a certain air about him. BUT WHAT DOES THAT AIR SMELL LIKE?! Well, it has top notes of juniper, red currant, and coriander, and will be sold in Macy's this April. Here, The Donald explains.
What do you imagine success smelling like?
I can't say sweetness. I can't say flowery. I would say it has a good scent.
So, those were the qualities you were looking for when you made your new cologne, Success?
Well, we did a lot of testing. I relied on the professionals to a certain extent. I asked them for a range of what's been acceptable over the years and they brought me a lot of things. But I made the final choice.
How long have you been wearing cologne?
I started in my 30s. More or less for formal events. I'd wear it with tuxedos and things. But over the years I think, really, I've changed. I tend to use cologne more. I've always liked sweet smells.
How do you apply cologne? Are you a walk-through-the-cloud guy?
I just spray my neck and behind the ears.
Are there smells you hate?
Well, there are things you don't want to mention. In terms of fragrance, sometimes I smell things on people that are just terrible—things that make you not like them. We tried to stay away from those things.
What should someone smell like for an interview?
I would say it depends on how close they're going to get. If I'm doing an interview with a person from my desk, the person's fifteen feet away or more, then I don't smell the fragrance.
So have you ever fired someone because they literally stunk?
No. Actually, maybe that's not a correct answer. I've had people where it's a little unpleasant. Not because of the cologne—I've never fired anybody for the wrong cologne—but I have fired people that, and maybe it wasn't the main reason, didn't exactly smell good. Maybe that was an early indicator, as they say.
Success by Trump will be sold as a four-piece collection and range from $14 to $55.