Rolex: The Day-Date

This beauty was introduced in 1956 and is commonly referred to as the "President," from the moment when Rolex reportedly gave one to Dwight Eisenhower. Some argue it was a Rolex Datejust that Ike wore, but no matter: The Day-Date has graced the wrists of Presidents Johnson, Nixon, Ford, Reagan, Nixon, Kennedy and countless others.

Read more: http://www.esquire.com/the-side/style-guides/heirloom-watches-2012#ixzz1daLuo8Q8